As the December 6, 2024, elections in Aruba rapidly approach, a candidate's brand and social media presence have never been more crucial. A well-crafted brand goes beyond a logo—it's the foundation of how voters perceive you, both online and in the real world. Your brand is your identity, your values, and your story. If your social media platforms don’t reflect that, it’s time to fix it.

With elections now confirmed for December 6, 2024, political candidates in Aruba have less time than anticipated to engage with voters and build strong campaigns. Social media will be a critical tool for reaching a broad audience quickly and effectively. Whether it's through Facebook, Instagram, TikTok, or other platforms, candidates must move swiftly to craft a compelling online presence. This guide provides a roadmap for candidates to navigate major social platforms—Facebook, Instagram, TikTok, LinkedIn, Twitter/X, YouTube, and Google Ads—and leverage them to their full potential within Aruba’s unique political landscape.

Turning 40 is a significant milestone in anyone's life, but for Eslaine Croes, it marks an incredible journey of passion, resilience, and entrepreneurial spirit. As a true Leo, Eslaine's bold and charismatic personality shines brightly, embodying the fiery and confident traits of her zodiac sign. As the founder of MAIA Marketing Agency, her bubbly personality and spunky attitude have earned her a reputation for being underestimated. However, her dedication to delivering exceptional results in the marketing industry has consistently proven her naysayers wrong. We sat down with Eslaine to discuss her career, the challenges she faced, and the secrets to her success.

In the dynamic world of marketing, the relationship between agencies and clients can sometimes feel like a high-stakes dance. When in sync, the results are nothing short of spectacular. But when the rhythm is off, it can quickly turn into a two-left-feet fiasco. So, how do we ensure a harmonious dance? Let’s break it down, with a sprinkle of fun.

Running a business in Aruba is an adventure filled with unique challenges, especially when it comes to marketing. It’s no secret that marketing can sometimes feel like navigating a maze. But what if you had a map to guide you through? That’s where our expertise comes in handy.

Remember the 90s when cell phones were the size of bricks, and people thought they were just a passing fad? Fast forward to now, and we can't imagine life without them. Artificial Intelligence (AI) is the new "cell phone" of our time, capturing global attention and sparking a wave of creativity, but also a bit of skepticism. Fear not! AI isn't here to steal jobs or create robot overlords. It's here to make marketing smarter, faster, and way more fun. Let’s dive into why businesses in Aruba should jump on the AI bandwagon and ride into the future of marketing.

Let's talk about something super important and exciting: marketing to the LGBTQ+ community in Aruba. This beautiful island, known for its sunny beaches and friendly locals, has so much potential to become a top spot for LGBTQ+ tourists and a supportive haven for its LGBTQ+ residents. So, why should companies care about marketing to this vibrant community?

Earlier this year, boosting your Facebook ads from your iPhone or iPad started coming with a not-so-fun 30% Apple service fee. But don't worry; you can still amp up your ads without the extra cost. Let's dive into the savvy ways you can boost your business without burning a hole in your pocket!

Kes’ performance was a perfect close to the Flip Flop Festival, leaving fans with memories of a night filled with love, joy, and exceptional music.