Welcome Lyndelle Nieuwkerk: Our New Partner at MAIA Marketing Agency

We’ve got some exciting news to share. Lyndelle Nieuwkerk is joining MAIA Marketing Agency as a new partner. After taking a year off to focus on personal growth and career exploration, Lyndelle is back and ready to bring her extensive marketing expertise to her home country, Aruba.

Having spent nearly 30 years in the USA, Lyndelle felt a strong pull to return home and make a difference in Aruba’s marketing scene. Now, she’s teaming up with her cousin, Eslaine Croes—our founder who started MAIA Marketing Agency in 2023. With Eslaine’s 15+ years of experience in Aruba and the Caribbean, and Lyndelle’s global expertise, the duo is all set to shake things up and introduce something unique to the island. Together, they plan to leverage their combined expertise to deliver comprehensive, 360-degree marketing solutions that address an important gap in the local market.

Initially based in Miami, Florida, Lyndelle will frequently travel to Aruba to support the team and plans to relocate permanently by the end of the year. Her impressive 25-year career spans multiple industries, including travel and tourism, aerospace, technology, healthcare, food and beverage, construction, and education. As Media Director at Publicis Groupe, Lyndelle led client accounts for Latin America and U.S. multicultural markets, developing and executing cutting-edge media strategies.

She’s also driven significant performance improvements as the Director of Marketing at AerSale, managed marketing efforts for a portfolio worth over $1 billion at Parmenter Realty Partners, and streamlined marketing communications across Latin America and the Caribbean for Firestone Building Products. Her international experience with AeroMexico and Continental Airlines, now United Airlines, highlights her ability to manage large-scale marketing initiatives and build global brand recognition.

Now, she’s ready to bring all this incredible experience to MAIA Marketing Agency and bring innovative strategies and fresh perspectives to businesses on the island. The team at MAIA Marketing Agency is excited to embark on this new journey with Lyndelle Nieuwkerk, confident that her addition as a partner will spark growth and innovation for their clients and the wider Aruban community.

Stay tuned for more exciting developments!